Up to date information about children's entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

The Muppets Named New York City’s Family Ambassadors

April 13th, 2012

How cute is this? The Muppets were today named New York City Family Ambassadors by NYC & Company, New York City’s tourism and marketing organization. As part of the year-long collaboration, the Muppets will encourage family travel to New York by highlighting the best ways for families to experience and enjoy the many dining and shopping venues, cultural institutions, parks and attractions across the five boroughs.

“I’ve loved New York ever since I arrived in New York harbor and saw that the Statue of Liberty is green. What a welcome! New York is a great place for families, frogs, pigs, bears and…uh, whatevers to visit. We can’t wait to show the world the best ways to hop around the city!” said Kermit the Frog, the world’s most famous amphibian.

Added Miss Piggy, “New York is the most fabulous city in the world. In fact, it’s almost as fabulous as moi. So don’t just sit there! Get ready world! You’re about to take the ultimate diva’s tour of moi’s favorite city! Lucky vous!”

The Muppets will also encourage locals to explore different neighborhoods across New York City by highlighting family-friendly things to do, see, and visit. The Muppets will share their personal City preferences at www.nycgo.com/family where Miss Piggy will discuss shopping, Kermit will help visitors navigate the five boroughs, Swedish Chef will focus on cuisine and more.

“We could not imagine better NYC Family Ambassadors than the lovable and enchanting Muppets,” said George Fertitta, CEO of NYC & Company. “Appealing to fans of all ages across the globe, the Muppets will highlight what they love about the five boroughs and illustrate why New York City is the perfect place for families to visit this year.”

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MacGillivray. Cameron. Spielberg. Who will be the next filmmaker to join their ranks?

April 11th, 2012

That’s right! One World One Ocean is looking for the next up-and-coming filmmaker as part of our World Oceans Day Video Contest – open to all ocean enthusiasts grades 7-12. Create a 1-minute video telling us why the ocean is important and you could win $500 and a GoPro camera!

Video submissions are due by May 4, so start shooting! Prizes will be awarded to one grand prize winneras well as to winners in three sub-categories: Best Humorous Video, Best Music Video and Best Video from a Non-Coastal City. Click here for contest guidelines.

All submissions will be judged by Oscar-nominated filmmaker and OWOO founder Greg MacGillivray! The top 10 videos will then be posted on OWOO’s website on May 18 where we will ask the public to vote for their favorite. Winning videos will be announced on June 8 as part of our World Oceans Day celebration.

At One World One Ocean, we believe that great storytelling can change the world. So join us in being the ocean’s storyteller, share YOUR story and help us spark a movement to protect the blue planet.

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PG-13 RATING GRANTED FOR BULLY BY MPAA WITHOUT CUTTING CRUCIAL SCENE

April 6th, 2012

The Weinstein Company (TWC), aided by the guidance and consultation from attorneys David Boies and Ted Olson, announced today that the MPAA has lowered the R rating, given for some language, for BULLY to a PG-13 in time for the film’s April 13th expansion to 55 markets. The scene that has been at the forefront of the battle with the MPAA, the intense scene in the film that shows teen Alex Libby being bullied and harassed on a bus, has been left fully intact and unedited. BULLY director Lee Hirsch felt editing the scene was not an option, and subsequently refused to do so, since it is too important to the truth and integrity behind the film. Also a victory is the exception the MPAA made by allowing the film to be released with the new rating before 90 days, which is the length of time their policy states a film must wait to be in theaters after a rating change to avoid confusion or inconvenience for moviegoers.

This decision by the MPAA is a huge victory for the parents, educators, lawmakers, and most importantly, children, everywhere who have been fighting for months for the appropriate PG-13 rating without cutting some of the most sensitive moments. Three uses of the ‘F word’ were removed from other scenes, which ultimately persuaded the MPAA to lower the rating. Hirsch made the documentary with the intent to give an uncensored, real-life portrayal of what 13 million children suffer through every year.

The new rating, which came about with the great support from MPAA Chairman Chris Dodd, grants the schools, organizations and cities all around the country who are lined up and ready to screen BULLY, including the National Education Association and the Cincinnati School District, the opportunity to share this educational tool with their children.

“Senator Dodd is a hero for championing this cause, and the MPAA showed great courage by not cutting the scene everyone has been fighting to keep,” said TWC Co-Chairman Harvey Weinstein. “Senator Dodd’s support gives voice to the millions of children who suffer from bullying, and on behalf of TWC, the filmmakers, the families in the film and the millions of children and parents who will now see this film, I thank him for recognizing that this very real issue cannot afford to go unnoticed.”

“I feel completely vindicated with this resolution,” said Hirsch. “While I retain my belief that PG-13 has always been the appropriate rating for this film, as reinforced by Canada’s rating of a PG, we have today scored a victory from the MPAA. The support and guidance we have received throughout this process has been incredible, from the more than half a million people who signed Katy Butler’s petition, to members of Congress, Governor Mike Huckabee and the many celebrities and others who raised their voices to express deeply felt support for a film that can inspire millions. The scene that mattered remains untouched and intact, which is a true sign that we have won this battle. With an array of great partners, a fabulous educator’s guide and extensive online tools, we can now bring this film unhindered, to youth and adults across our country.”

Building support for the Safe Schools Improvement Act is the next step in this movement for change. Already a meeting has been set with Senator Bob Casey to discuss how he can help. Lawmakers and politicians are being sought out to back the efforts of anti-bullying supporters everywhere in creating legislation that will comprehensively address the issues of bullying and harassment.

“If we can’t get the Safe Schools Improvement Act passed, we’ll be visiting the home states of each lawmaker until it does,” said Katy Butler, the 17 year old Michigan high school student who rallied petitioners on Change.org to urge the MPAA to lower BULLY’s rating. “On behalf of the more than half a million supporters who joined me on Change.org in petitioning the MPAA, I want to express how grateful I am not only to the MPAA for lowering the rating without cutting a vital scene, but to all of the people who used their voices to put a national spotlight on this movie and its mission.”

For the hundreds of organizations and individuals partnering with the film, the rating news means more screenings for more children. Said National Education Association President Dennis Van Roekel, “The changing of the rating for BULLY from R to PG-13 will enable many more young people to see this film. NEA applauds the Motion Picture Association of America and the producers for the PG-13 rating. Every teenage student should have the opportunity to see this powerful documentary about a problem that still haunts our schools. NEA also salutes 17-year-old Katy Butler and the other young activists whose online petition drive led to having the rating for BULLY reconsidered.”

After Weinstein’s and BULLY teen Alex Libby’s appeal in February to the MPAA for a PG-13 rating was denied by one vote, TWC and Hirsch chose to move forward with releasing the film unrated last weekend allowing theaters the chance to use their discretion when admitting children to the theater. BULLY leads all non-fiction films so far for 2012 with its strong opening weekend attendance.

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Cheers for “Growing Up with Hello Kitty”

April 5th, 2012

“Growing Up with Hello Kitty” was released by AnimEigo last week and is available at Walmart, Target, CVS, Amazon and many grocery stores. Our seven- and eight-year-old film critics gave it an enthusiastic thumbs up! Take a look at their reviews:

Growing Up with Hello Kitty 1
Reviewed by Camille Bajema
(See her full review on video.)

I’m reviewing the movie Growing Up with Hello Kitty 1. This movie is about two sisters, Mimi and Hello Kitty, growing up. Throughout these six seven-minute episodes, Mimi and Hello Kitty learn how to answer the telephone, eat their vegetables, clean up their messes, change their clothes, sleep by themselves and help their mother with chores around the house.

I like this movie because Mimi and Hello Kitty learn to have a positive attitude toward doing things that their parents want them to. They also learn how to be more independent. Parents will like these movies for their kids because it teaches basic skills and to respect and listen to their parents.

These episodes are short, so they hold a young child’s attention.

I recommend this movie for girls aged 4 through 7. I give this movie four out of five stars.

Growing Up with Hello Kitty
Reviewed by Morgan Bertsch
(See her full review on video.)

Today, we’re going to learn about the movie Growing Up with Hello Kitty. She has six episodes in each of two DVDs. You guys will love these episodes, just like I did.

It teaches you these: Talking on the phone; eating their vegetables; and also saying, “I’m sorry.” And cleaning your own mess. Oh, and [Hello Kitty] also has a twin sister – which they are nothing alike – and she has friends.

I loved it! Five twinkling stars. [It’s for] boys and girls, or anyone who’s a fan of Hello Kitty. The ages are 2 to 7. It’s coming out on March 27.

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PBS Kids Encourages Families to Get Outside This Spring

March 21st, 2012

Yesterday was the first official day of Spring and PBS KIDS is wasting no time helping kids get up and at ‘em by encouraging them to “Explore the Outdoors!”

This spring, PBS KIDS is partnering with the National Recreation and Park Association (NRPA), America’s largest association of state and local parks and recreation facilities, to encourage families to “Explore the Outdoors.” From March 26 through April 20, PBS will present four weeks of themed on-air programming and online content designed to inspire kids and families to get outside and discover nature. Locally, National Recreation and Park Association member parks, along with local PBS member stations, will be hosting events where kids are invited to experience the environment with fun and educational activities from PBS KIDS.

“Spring is the perfect time of the year for kids and families to venture outside and discover their environment,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Outdoor play and exploration is an essential part of every child’s life, and is one of the best ways to inspire kids to learn about the world around them.”

NRPA members across the country, along with local PBS member stations, will be hosting events with PBS KIDS Explore the Outdoors activities and materials. From nature treasure hunts to investigations of weather, wind and the local environment, families will be invited to participate in hands-on experiences that encourage kids to learn about science and nature. For more information on local events, or to pick up materials to explore the outdoors on your own, visit PBS Parents (PBSParents.org/outdoors).

“There is no better place than local parks and recreation to learn about nature and the outdoors,” said Barbara Tulipane, President and CEO of NRPA. “We must make sure we teach youth about the importance of appreciating the wonderful world outdoors which is why we are so proud to partner with PBS KIDS on this initiative.”

Explore the Outdoors Programming

Leading up to Earth Day, PBS KIDS will present four weeks of “Explore the Outdoors” themed programming from popular series including WILD KRATTS, DINOSAUR TRAIN, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!, and CURIOUS GEORGE. Premieres include new episodes from WILD KRATTS, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!, CURIOUS GEORGE and a new Earth Day themed episode of ARTHUR, airing Monday, April 16. On Friday, April 20 (the Friday before Earth Day), PBS will also present a special line-up of environmentally-themed programs to gear kids up to celebrate Earth Day. Themed weeks include:

WILD KRATTS “Backyard Adventures Week” – March 26-30

This special week features five episodes all about venturing outside to explore the wonders that are as close as your own backyard. The week concludes with the premiere of a new episode, “Flight of the Pollinators,” on Friday, March 30, which explores the amazing delivery system of plants and their animal partners.

DINOSAUR TRAIN “Nature Trackers Week” – April 2-6

This encore presentation of four “Nature Trackers” episodes of DINOSAUR TRAIN includes “Stargazing on the Night Train/Get Into Nature!,” “Shiny and Snakes/Tiny Flowers,” “Buddy Explores the Tyrannosaurs/Rainy Day Fight” and “That’s Not a Dinosaur/Tiny’s Garden.” The storylines follow Buddy, Shiny, Tiny and Don as they make their own discoveries in nature.

The episodes encourage kids to get outside, get into nature and make their own discoveries.

THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! “Nature’s Know-How Week” – April 9-13

The Cat, Nick and Sally go on a variety of outdoor adventures this week, including journeys to Drippety Dry Desert and Splishy Splashy Pond. Two new episodes premiere: “Super Cleaner Uppers/Itty Bitty Water” on Monday, April 9, and “Amazing Eyes/Water Walkers” on Thursday, April 12.

CURIOUS GEORGE “Explore Your World Week” – April 16-20

During this special week, everyone’s favorite monkey dabbles in a range of activities – from radio DJ-ing, to painting, to building a home for a squirrel. The week includes three premiere episodes – “DJ George/Curious George Paints the Desert” on Monday, April 16, “No Knowing Gnocchi/Here Comes the Tide” on Wednesday, April 18, and a special Earth Day episode, “Junky Monkey/Jumpy Warms Up,” on Friday, April 20.

Online and Mobile Resources for Families

PBS KIDS is increasingly serving children wherever they live, learn, and play – online, on mobile devices, on TV, and in the classroom. Kids can continue their environmental exploration online at PBSKIDS.org/outdoors to find environmental and outdoor themed games, activities and videos and on mobile through the PBS KIDS Video App for iPad, iPhone and iPod touch.

PBS Parents will provide resources for parents to explore the outdoors with their own families on PBSParents.org/outdoors. The site will provide activities from the on-air episodes, listings for PBS KIDS Day in the Park events, and ideas and resources that families can use to explore the outdoors any time.

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Generation C: Connected Americans 18-34

March 14th, 2012

According to Nielsen and NM Incite’s U.S. Digital Consumer Report, “Generation C,” is taking their personal connection with each other and content to new levels, new devices, and new experiences like no other age group. Born between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital.Americans 18-34 make up 23% of the U.S. population, says the report, yet they represent an outsized portion of consumers:

  • Watching online video (27%)
  • Visiting social networking/blog sites (27%)
  • Owning tablets (33%)
  • Using a smartphone (39%)

Their ownership and use of connected devices makes this group them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them.

Visiters/Viewers Audience Composition (% of Category, U.S. Audience)
  TV Viewers Online Video Viewers Social Net /  Blog Visitors Tablet Owners SmartPhone Owners
Male

49%

47%

46%

53%

50%

Female

51

53

54

47

50

2-17

23

14

13

 

13-17

11

6

18-34

23

27

27

33

39

35-49

21

28

28

29

30

50-64

20

22

22

21

20

65+

14

10

9

7

6

Hispanic

16

12

12

15

17

White

73

78

79

60

61

Black, African American

13

11

10

11

12

Asian or Pacific Island

6

3

3

9

6

Source: Nielsen, February 2012

More information from the Nielsen U.S. Digital Consumer Report shows that  Since 2000, the number of Americans with Internet access has more than doubled from 132.2 million to 274 million, and online content is increasingly part of Americans’ entertainment fare. At the end of 2011, about one-third of consumers streamed long-form content such as a movie or TV show from the Internet through a paid subscription service like Netflix or Hulu-Plus.

With 12 million unique video consumers streaming from Hulu and 6.2 million from Netflix in October 2011, who’s watching Netflix and Hulu on home computers, asks the report:

  • Though 31% of Hulu’s audience falls into the 18-34 age range, more than a third of users are over the age of 50. Netflix skews slightly younger, with 40% of users in the 18-34 age range and 17% over 50
  • Women make up the majority of users for both Netflix and Hulu, 57% and 59% respectively, and they account for 64% of total time spent watching video content on Netflix and Hulu. This is particularly noteworthy, says the report, as women stream less online video overall than men
  • Both services have an audience that is more than three-quarters white, with relatively even audience percentages for African-Americans and Asians. Hispanics are more likely to watch video on Netflix than Hulu, making up 16% of Netflix’s audience compared to 11% for Hulu

For more information, register for the State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011 here, or to read the Nielsen blog, please go here.

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