Up to date information about children's entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

Mallory Lewis – Friend to Moms and Grandmoms

September 10th, 2007

Mallory Lewis, daughter of beloved children’s entertainer, Shari Lewis, will be one of our featured guests at our KIDS FIRST! Best Awards on Sunday, October 7 at the Calamigos Ranch in Malibu. Mallory is a hero to parents and grandparents everywhere! Recently, I had the most delightful conversation with Mallory who began her career working with her Mom with whom she won an Emmy when she was only 12. Mallory is the new puppeteer for Lamb Chop and the on-camera personality for the soon-to-be-released, “Phonics 4 Babies – Baby’s First Words,” a thoughtfully designed DVD that introduces toddlers to a vocabulary of 300 key words and phrases.

Before Sesame Street and way before Blue’s Clues, Barney, Bob the Builder or Clifford, there was “The Shari Lewis Show.” Now, Mallory, a Mom in her 30s, is launching a new educational program along with a new puppet, Giggles. What led her to get involved in “Phonics 4 Babies?” The show was created by Joe Giangrasso who came up with the concept, wrote all the songs and brought it to Mallory. She recruited her long time friend, Dr. Karen Kovacs North, as the show’s advisor. Dr. Kovacs North is a clinical psychologist at USC and a former aid for U.S. Representative Edward Mrkey. “It’s key,” says Mallory, “Today, everyone’s a working Mom. They are gone all day and their kids are being taken care of by someone else. That someone else’s English skills may not be the greatest. Language skills are paramount to education. “If you don’t have elementary language skills when you start school, you’re behind right from the start.” Mallory saw a need to address this critical element of children’s education so that her kids, your kids, and kids everywhere won’t be behind when they start school. “I love providing what I know is good edutainment for the little ones.” And, while she’s helping the kids, she is also helping working moms – whether English is their first language or not. “I didn’t understand how hard it is to be a working mom until I became one.”

When she’s not creating programming for kids, Mallory performs for the USO and for our troops around the world. What is that like? “Politics aside, our troops are amazing. They’re heartfelt and honest. It’s extremely meaningful to be able to move them. They’re so polite. It’s amazing to see them watch Lamb Chop. Lamb Chop appeals to little children and to grandparents alike.

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Beware of System Requirements – Holiday Video Game Shoppers –

September 6th, 2007

Last weekend, I purchased a video game for my grandson at Best Buy. My experience in shopping there was less than pleasant, starting with difficulty in getting assistance, then buying a game that two days later I found out required hardware far exceeding my grandson’s computer, and ending with learning that Best Buy does not take returned games under any conditions.

Unfortunately, my grandson doesn’t have a very good grasp of what computer hardware specifications mean and I wasn’t attuned enough to check this out AND I was totally unaware of the fact that they had such a stringent no-returns policy.

Upon contacting the store to see if it was possible for them to make an exception, I was disappointed both with the store manager who was completely unsympathetic and with the corporate customer relations department who was slightly more so and tried to placate me by offering me a $25 gift certificate as a “way to meet you halfway.”

The reason why I’m writing about this in my blog is that I think this is something that you should be aware of as you are shopping this holiday season. Maybe I’m naive. We never have problems playing things on our office computers but I realize that kids often get the hand me downs and don’t have the capacity that up to date games do.

There – I’ve forewarned you. Pay attention Grandparents and Parents! Don’t buy a video game that requires a more powerful computer than what your kids or grandkids have!

Since this was written, I received a second response from customer service at Best Buy and an additional gift card, making our loss net zero. Even though we came out okay financially, this message is still relevant: be careful when selecting video games. 1) Don’t open the package before you re-read the system requirements and match them with your system, or your kids/grandkidss’ system. 2) Take your complaint, if you have one to the corporate office. Local managers have no control over corporate policies. If you ask them to deviate, they will not usually be able to do so.

Beware and happy holiday shopping.

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KIDS FIRST! Best Awards Celebration

September 4th, 2007

Every year we honor the films that have been screened at our KIDS FIRST Film Festivals during the preceding 12 months at our annual KIDS FIRST Best Awards Celebration. Awards are given in 20+ categories plus five Best of the Fest Awards to the five top films overall. It’s not an easy task as every one of the 300+ films we screen throughout the year is excellent. We draw upon a jury of film programmers and film professionals who are engaged with us year round and whose expertise covers the category for which they jury. Our nominees will be announced the first week of September and the finalists will be announced October 7 at our Awards Ceremony at Calamigos Ranch, Malibu, CA. If you are a filmmaker interested in children’s films, or if you live in southern California, I highly encourage you to join us for this day of filmmaking and fun. Here’s the schedule.

Sunday, October 7th 1:30 p.m. – 3:00 p.m.

  • Workshops: Acquisitions for Independent Filmmakers. How to position and market your independent film.
  • Film Festival Directors Round Table Discussion.
  • 3:30 p.m. – 5:30 p.m. KIDS FIRST Awards Celebration. Mallory Lewis, the honored recipient of the 2007 KIDS FIRST Palmer-Vision Award will be among the featured hosts.
  • 5:30 p.m. – 9:30 p.m. Dinner and a movie. Delicious chuck wagon BBQ with ribs, chicken, & tasty vittles, soft drinks & make your own sundae bar, no-host bar.

    To purchase tickets, go to http://www.kidsfirst.org/filmfestival/KFBest2007.html.

    Hope to see you there.

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Toy Safety

August 20th, 2007

I was reminded this morning, from an email sent by one of our Advisory Board members, about the small things that parents can do to address toy safety. With the recent toy recalls, these safety concerns have jumped to the forefront of our minds. Here is a dozen easy things that Dr. Toy recommends for toy safety:

1. Specifically for parents with children under the age of six: Observe what the child is currently playing with in the home. (Particularly if there is an older sibling in the home.) The younger child may want to try products that are not age appropriate or have small parts. The child may also want to play with other small objects and put them in the mouth.
2. Look through your current toys at home. Get rid of any broken, chipped, or discolored products. And if a child loves a product so much that it is over used and dangerously worn-down, consider replacing it. Make sure the toys are kept in good repair and are cleaned regularly.
3. There are thousands of wonderful, safe products on the market that are made in the USA, China and other countries. You need to be mindful of the parts and components that are in the products you are selecting.
4. Watch for clutter in your child’s play areas. Are there products that are not being played with right now? Think about taking some items away for a month or two and then bringing them back into circulation. We call it “recycling the toy box.” Children will feel like they have new toys. Current items get good use and other items return as new finds.
5. Know your toy stores. Most retailers are very well informed and can be your best advocate for appropriately aged products that would fit a description of your child’s interest.
6. Knowledge of your toy store also helps in cases like recalls because they can be your best information on exactly what product or products can have a problem. They can also assist in a return policy if necessary. Toy store owners have a vested interest in protecting children and keeping their customers happy. They will try to help the consumer.
7. Read the labels on the packages. If clear information is not there, you should be wary. The information should be upfront and clearly visible about the age group and any other issues that may limit the use of the product to different demographics.
8. You can teach your children to use their toys appropriately; not to break them, or misuse them. Toys are designed for reasonable use. Beyond that is when hazards can occur. Children also need to learn to put toys away carefully and to use them safely.
9. Look for products that are appropriate for your child. In addition to the age range, many parents buy products that are higher ages than their child because they want their child to be more advanced. This can be its own hazard in that a frustrated child can act out and not perform to proper age appropriate behaviors, not just age appropriate skills.
10. Research for guidance, such as this list, and other product recommendations from reliable sources. Look for protection seals, award testing, and reputable organization’s recommendations.
11. If you have any doubts, contact the Consumer Product Safety Commission http://www.cpsc.gov/
There are available to help. See http://www.drtoy.com/ for the CPSC site and other resources
12. Most importantly, if you have a child with a tendency to put things in the mouth, you must be extra, extra vigilant. Make sure toys with small or loose parts are either not used or carefully monitored. Also be sure that products are cleaned and disinfected, especially if your child attends childcare, babysitting, preschool or playgroup on a regular basis.

Thanks to Dr. Toy for these great suggestions. For more info, visit her website: http://www.drtoy.com/.

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GRANDParent of the Year Award

August 8th, 2007

As a grandparent and grandparenting activitist, I wanted to call to your attention GRAND Magazine call for nominations for their annual GRANDParent of the Year Award. GRAND Magazine is one of KIDS FIRST!’s media partner and they are just super people.

Christine Crosby, founder and publisher commented, “Last year’s contest made such an impact on all involved that we decided to make this an annual event. One of the joys of this project for me was that so many of last year’s nominations were by grandchildren on our kid-safe site http://www.grandcontest.com/.”

GRAND magazine is a national publication and online resource for today’s active and community-involved grandparents. For the 2007 GRANDParent of The Year Award, nominations can be made by anybody. Nominating forms are available in GRAND magazine and available online at http://www.grandmagazine.com/.

Pay attention to this: Deadline for nominations is Wednesday, September 5, 2007. Ten finalists and The GRANDParent of the Year will be announced in the Nov/Dec issue of GRAND magazine. The GRANDParent of the Year honoree will receive a seven-night Caribbean Cruise for two from Royal Caribbean International. The Top 10 finalists will receive a $100 gift certificate and their photos and essays of nomination will be published in GRAND magazine.

In addition, every grandparent nominated will receive a free subscription to GRAND magazine.

Please click on this link to nominate a special grandparent:
http://www.grandmagazine.com/promo_grandparentoftheyear2007.asp

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Back from Vacation, Catching up with Media News

August 6th, 2007

I just got back from two glorious weeks in Costa Rica – a place I highly recommend to anyone who enjoys traveling in Latin America. What wonderful people we met! Wonderful beaches, volcanoes, jungle, food and – my favorite – coffee.
So now, to catch up on the media news while I was away.

1. Did you read about Walt Disney announcing that it will no longer portray smoking in Disney branded movies? They are the first company to take such a stand. This ammouncement comes out two months after the MPAA introduced a new ratings system taking into account the use of tobacco when rating movies. Bravo for the Mouse folks!

2. Leonardo DiCaprio is coming out with a new movie on the perilous state of our planet and how to save it called 11th Hour. It’s a stunning documentary, packed with facts we human beings need to know to save our planet. It is the ultimate horror movie, action flick and feel-good movie all wrapped up into one. My dear Quaker friend, Arthur Kanegis, has written a review of it posted at http://www.scene4.com/. At the end of the article you can click on a link to read his interviews with the directors – the outstanding Conners sisters – Leila and Nadia. If you like the article, please feel free to forward it to your own list.

3. Sesame Street introduced its new Season goals with a strong emphasis on vocabulary. Sesame Street launches its 38th season on August 13, 2007 on PBS Kids. Every season focuses on a research-based curriculum to address needs of today’s children. This season’s curriculum is children’s literacy and language development.

Vocabulary is a critical element of language and literacy development that is often overlooked in early childhood education. Young children develop language and literacy skills during the early years mainly through language rich experiences such as meaningful conversations with parents and caregivers. As a result of many disparities between low-income and middle/upper-income families, there is a growing gap in literacy skills between children from these different economic groups. So, be on the lookout for it – starting next week.

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