Up to date information about children's entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

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Legend of Tillamook’s Gold Opens in Phoenix March 28

Monday, March 24th, 2008

Entertainment media company, Maitland Primrose Group, who operates and owns Moving Pictures Magazine and The Maitland Primrose Film Distribution (MPFD) arm will premiere their first theatrical movie “The Legend of Tillamook’s Gold” in Mesa, Arizona this weekend – March 28 at Harkins’ Superstition Theater in Mesa, Arizona. The film was a huge success at the KIDS FIRST! Film Festivals around the country and features Brian McNamara of Lifetime TV show, “Army Wives.” The film tells the story of teenage sleuth, Julie Kimbell, who searches for a legendary treasure buried in the mountains of Tillamook, Oregon.

Maitland Primrose Group will designate a portion of the proceeds from “The Legend of Tillamook’s Gold” matinee screenings on Saturday, March 29th to Save The Family in Mesa, Arizona and Sunday, March 30’s matinees to the International Cancer Advocacy Network (ICAN.)

Later this year, Maitland Primrose will release “The Legend of Tillamook’s Gold” on DVD through Questar Inc. followed by a premiere TV showing on Starz! Pay Television in October.

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VOD Very Pupular with Verizon’s FiOS Users

Monday, March 24th, 2008

Busy parents are using video on demand for safe, affordable, and convenient kids’ entertainment. It seems that the buzz for VOD began over a decade ago and yet, it’s only now that people are seriously turning to it as a viable alternative to traditional forms of accessing media.

Earlier this month, Verizon announced how their customers are increasingly embracing interactive television to find family-friendly entertainment they can enjoy whenever their hectic schedules allow. This home-entertainment trend is reflected in the selections that Verizon FiOS TV subscribers are making from the thousands of titles in the service’s free video-on-demand library. Not surprising that in February, the most popular titles were family fare.

“In February, we saw the continuation of a strong trend of families taking advantage of our free video-on-demand service to access kid-friendly entertainment,” said Shawn Strickland, Verizon vice president of video solutions. “Because we’re delivering FiOS TV over the nation’s most advanced fiber-optic network, straight to customer’s doors, families are now able to access interactive video services that help them save time and money, and enjoy unparalleled picture quality and programming choices for all their TV viewing.”

In February, the most-watched free FiOS TV video-on-demand titles were:
1. The Disney Channel’s “Wizards of Waverly Place, Season 1: Episode 10: Potion Commotion”
2. The Disney Channel’s “Hannah Montana, Season 2: Episode 1: Cuffs Will Keep Us Together”
3. The Disney Channel’s “The Suite Life of Zack & Cody, Season 3: Episode 19: Foiled Again”
4. Nickelodeon’s “Backyardigans: Quest for the Flying Rock”
5. Nickelodeon’s “Dora the Explorer: School Pet”
6. Nickelodeon’s “Fairly OddParents: Baby Face”
7. The Disney Channel’s “Hannah Montana, Season 2: Episode 20: Bye Bye Ball”
8. Nickelodeon’s “Dora the Explorer: Leon, The Circus Lion”
9. The Disney Channel’s “Minutemen”
10. Nickelodeon’s “Diego: Chito and Rita Spectacled Bears”

Strickland said that three key factors are driving family home-entertainment trends: affordability, safety and convenience. “Families want to break away from video store membership dues, late fees and the hassles of squeezing in those trips to the rental store to pick up and return DVDs,” he said. “They want entertainment that is instantly available, fits their budget and that they can trust to be family-friendly. FiOS TV’s video on demand fits the bill.”
Customers access video on demand simply by pressing the “VOD” or “On Demand” button on their remote control, by using a menu on FiOS TV’s interactive media guide, or selecting the VOD channel.

Verizon’s collection of on-demand programming for children and families is one of the largest in the industry and includes programming from Discovery Kids, Nickelodeon, PBS Kids Sprout and others. FiOS TV’s industry-leading video-on-demand family programming also includes free content from the Disney Channel. In addition, FiOS offers parental controls that let parents decide what’s off-limits for their kids.

In addition to family fare, Verizon offers its FiOS TV subscribers more than 10,000 video-on-demand titles each month, 60 percent of which are free. Also, subscribers to HBO, Cinemax or FiOS TV’s Movie Package, which includes Showtime, Starz, the Movie Channel and Encore, automatically have on-demand access to past and present episodes of original programming and movie releases.

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Kids’ Social Networking Study

Saturday, March 22nd, 2008

How are kids really using social networking services and what does it mean for businesses trying to gain them as customers?

Find out in Grunwald Associates’ latest, ground-breaking national research study, conducted in cooperation with the National School Boards Association and underwritten by MySpace/News Corp, Microsoft, and Verizon.

This comprehensive investigation of kids’ social networking will give you valuable insights into kids use and attitudes regarding various social networking services, the most popular features and content, safety-related issues, advertising and premium service product opportunities as well as parents’ and school districts’ reactions and responses.

The Study
The study is comprised of three parallel national surveys with Kids ages 9-17, Parents and School District Decision Makers with carefully constructed, nationally representative samples of 1,000 teens/children, 1,000 parents and 250 school districts. Data preview available now. Request sample data slides and cross-tabs.

Following are some examples of the key strategic questions addressed in this study:

What social networking (SN) sites are kids really using and what are they doing there?
What features and content attracts kids to visit some sites frequently and what makes them stop using others?
What do kids really want to talk about?
How are kids using handhelds and cell phones for social networking?
What are kids’ attitudes about advertising and ad placement in social networking sites? What do their parents think?
What are kids’ attitudes, reactions and expectations regarding branded content? How do parents feel about premium service options?
How are kids and parents using SN technologies to communicate with each other?
How is social networking use interacting with other media use, especially television?
What safety issues or problems have kids encountered?
Are kids aware of online safety behaviors and where do they learn these behaviors?
Which kids are breaking the rules and what are they doing?
Do families and schools communicate with kids about their use of the Internet, social networking sites and potential safety issues?
How do parents feel about school policies regarding their children’s use of the Internet and social networking sites?
What social networking technologies are used in the classroom?
What role do educators see social networking playing as an educational tool, now and in the future?
How strongly are educators pushing home SN activities and other home Internet use today?
Click here for detailed topic lists for kids, parents and school district administrators.

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Remembering Harrison Apar – A True Hero

Friday, March 21st, 2008

Bruce Apar, author of the following article and Dad to Harrison who passed away five years ago, is a long-time board member of KIDS FIRST! Bruce always put his kids first and continues to do so. Bruce’s retelling his tale brings tears and a smile to my face at the same time. His love of family and life are as refreshing as spring. I hope you enjoy this as much as I do and see the promise of new life.

I remember this week. I remember it five years ago.

It was another birthday. It was spring in the air. It was the madness of NCAA tournament hoops. It was the U.S. invasion of Iraq. It was the birth of a legacy that every day emboldens my soul.

When Harrison needed his third open heart surgery in 2003, the first open date at Children’s Hospital of Philadelphia was March 20. It is the same city where, in 1987, Harrison sprang to life from Elyse at Pennsylvania Hospital, the place Rocky’s son was born, in the movies.

Fifteen years later, we sensed serendipity in returning to the city of Harrison’s birth for a critical operation, scheduled on my birthday, no less.

“Hope springs eternal in the human breast,” wrote 18th Century poet Alexander Pope. In that spirit, tethered to the oxygen tank that let both him and us breathe easier while he was quarantined in our home for the prior 11 weeks, Harrison walked purposefully to his appointment with destiny, full of the same combative confidence as his Philadelphia soulmate of the silver screen.

Where our son and Rocky were worlds apart is in physicality. Whatever form of undiagnosed dwarfism visited Harrison, it severely stunted his growth short of even the legendary Tom Thumb, of P.T. Barnum fame.

What we grew to admire with parental pride is a fortitude, self-esteem and charisma that belied his 37-inch, 37-pound frame.

Thanks to Harrison’s passion for sports — he briefly competed against peers virtually twice his size — I learned the inner resolve it takes to hold your head high even when low to the ground.

Thanks to his academic honors and way with words, I learned — as he addressed classmates at the 2001 Mildred E. Strang Middle School graduation — “Dreams do not come easily, but if you stretch enough, nothing is out of reach.”

Starting a secret diary the eve before his surgery, Harrison believed it inevitable that, the next day, he would “… give my dad a refreshing birthday gift wrapped in flesh — a son’s healthy heart.” Less than 24 hours after authoring that, Harrison emerged from the operating room with his dad’s birthday gift pulsing like new. Then, the next day, came cardiac arrest. The best efforts of six doctors huddled over him were not enough: Harrison was gone.

“Will daddy ever be happy again?” our daughter Elissa asked Elyse three days later.

At first, you are not sure, and wonder forlornly if hope, as Pope poeticized, ever again will spring eternal.

Yet, just as spring always returns, so, somehow, does the prospect of better times ahead.

At the foot of the flagpole at Harrison Apar Field of Dreams in Yorktown Heights, a plaque is posted three-feet from the ground, the same height as Harrison, to remind kids and adults alike that the true measure of a person is never in inches. It is in character.

Such is the legacy of a little person who continues to influence those who knew him, and those who never met him.

As the rites of spring are renewed, I revel in the return of kids like Harrison making the joyful noise of bat on ball and giddily cheering on their teammates.

I can hear that tiny umpire voice right now, uttering his two favorite words: Play ball!

For the rest of my March 20s, I want but one thing: That Harrison knows he came through on his birthday promise by giving me the gift of a lifetime: His.

Bruce Apar is the guest of Ed Ciffone’s UTY Watchdog Report, on Yorktown Cablevision channel 74, Friday, March 21, at 9:30 p.m. Read his blog at

NCNlocal.com.
Please consider making a contribution to the Foundation named in Harrison’s honor which makes possible the “Field of Dreams.”
Harrison Apar Field of Dreams Foundation
P.O. Box 1383
Yorktown Heights, NY 10598
[email protected]

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News – Kids Choice Awards, NEA’s Read Across America and More

Wednesday, March 19th, 2008
Kids’ Choice Awards 2008 (www.nick.com/kca) The companion website to Nickelodeon’s Kids’ Choice Awards allows children to cast their votes for favorite TV show, book series, and song as well as several other categories. The site also features video clips, quizzes, games, and more.

As part of NEA’s annual Read Across America project (highlighted at http://www.smarttelevisionalliance.org/site/PageServer?pagename=bunnytown), Disney Channel produced a Public Service Announcement exclusively for Smart Television Alliance promoting reading with characters from the comedic hit Playhouse Disney series for preschoolers, “Bunnytown.”

The PBS Kids competition show Design Squad is premiering an all-new season of innovative engineering and design challenges on April 2. The first ep kicks off with an IKEA challenge.

Last Saturday, March 15, Nickelodeon and Mall of America opened the doors to Nickelodeon Universe, a seven-acre theme park featuring 18 new Nick-themed rides and attractions. Located in the center of Mall of America in Bloomington, Minn, the park’s grand opening celebration featureed appearances by TEENick talent, including Miranda Cosgrove from iCarly, and multiplatinum recording artist Ashlee Simpson. It was one of the most successful days in the parks 16-year history with attendance the largest crowd in the amusement park since the opening weeks of Mall of America back in 1992. Over the weekend they gave more than 125,000 rides. All rides were in operation throughout the day with a wait line at each attraction.

Nick Jr. will premiere four episodes of its new series Ni Hao, Kai-lan, the week of Monday-Thursday, March 24-27 at 11a, followed by a series marathon on Friday, March 28 (11a-1p). The Chinese language (Mandarin) and culture focused series, Ni Hao, Kai-lan premiered on the network last month.

Actress/singer Raven-Symone kicks off her Pajama Party concert tour from April 26. The tour will travel to 55 US cities and features guest stars Mitchel Muss (from Hannah Montana), B5 (of Get’cha Head in the Game fame) and Clique Girlz. The tour supports the release of Raven-Symone’s self-titled album from Hollywood Records that is set to drop April 29, and includes a cover of the song Double Dutch Bus, which is also featured in her current movie College Road Trip.

Witness the heartwarming and marvelous journey as newborn cubs find their way through the joys, adventures, discoveries and challenges of their first days with the help of some professional caregivers in Animal Planet: Growing Up Wild Cats, a big cat-themed collection of episodes from Animal Planet’s popular series, debuting on DVD April 1st. The DVD includes four complete episodes: “Growing Up Lion,” “Growing Up Tiger,” “Growing Up Cheetah,” and “Growing Up Black Leopard.” Each installment features rescued or orphaned cubs and the compassionate caretakers who nurture them as they venture into adulthood. From bottle feedings, first steps and first bath to learning how to swim, these bold and bouncy babies discover how to adapt to their newly adopted homes while at the same time learning how to survive with other big cats.

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The Seeker Comes to DVD March 18

Monday, March 17th, 2008

Based on ohe critically-acclaimed children’s book series, “The Seeker” will be released on DVD March 18.

Will Stanton, a young man who learns he is the last of a group of warriors who have dedicated their lives to fighting the forces of the Dark, travels back and forth through time. Will discovers a series of clues which lead him into a showdown with forces of unimaginable power. With The Dark rising, the future of the world rests in Will’s hands.

This is an action adventure film that will keep you on the edge of your seat almost from the get go. Based on Susan Cooper’s book, “Dark is Rising” for which she won both a Newbery Award and a Carnegie medal in 1974. Although die-hard devotees to the book are likely to be unsatisfied with the changes in the storyline, for those who don’t have that issue this is an awesome movie. Alexander Ludwig’s portrayer of Will is believable even if he seems to be pulled into a role that he doesn’t relish undertaking. The missing elements to the screenplay that connect the story to British folklore are indeed missing but the special effects that bring snakes to life and collapse the glass solarium with a flood of water make this compete with the likes of recent movie releases of the Harry Potter and Chronicles of Narnia books. It helps to remember that logistically, screenplay has so fewer pages than a novel so you can never include all the elements of a great book in a film. It’s violence level is pretty tame for today’s pre-teens and teens but certainly there are enough scary elements to give younger viewers nightmares and fears.

“The Seeker” features an impressive cast of film and television veterans including Golden Globeâ-winners Ian McShane (“Deadwood”) and Frances Conroy (“Six Feet Under”) as well as Gregory Smith (“Everwood”) and sci-fi fan favorite Christopher Eccleston (“Dr. Who,” “Heroes”). Winner of numerous family-friendly honors including the KIDS FIRST! First Seal of Approval.

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