Up to date information about children's entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

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Undercover Shoppers Find It Increasingly Difficult for Children to Buy M-Rated Games

Friday, May 9th, 2008

The Federal Trade Commission today released the results of its latest nationwide undercover shop of movie theaters and movie, music, and video game retailers. The FTC conducted a survey with 13-to-16-year-old undercover shoppers to collect data about the extent to which retailers prevent unaccompanied children from buying tickets to R-rated movies, R-rated DVDs, Unrated DVDs of movies that were R-rated in theaters, M-rated video games, and music CDs labeled with a Parental Advisory Label – “PAL” – for explicit content.

The survey found that 20% of underage teenage shoppers were able to buy M-rated video games, a major improvement from all prior surveys, and down from 42% in 2006. While CD and DVD retailers demonstrated some improvement since the 2006 survey, roughly half of the undercover shoppers still were able to purchase R-rated and Unrated movie DVDs and PAL music CDs. The fact that so many children were able to purchase Unrated movie DVDs – some of which contain content that, if rated, might result in an NC-17 rating – indicates that retailers need to re-double their efforts in this area. Although movie theaters have improved since the 2000 shop, they still sold R-rated movie tickets to unaccompanied children 35% of the time, demonstrating no statistically significant improvement in ratings enforcement since 2003.

The survey found that results of the undercover shopping varied by retailer and product. Three movie chains – National Entertainment, Regal Entertainment Group, and American Multi-Cinema – turned away 80% or more of the underage teens who tried to buy a ticket to an R-rated movie. Wal-Mart did the best of the major retailers shopped for movie DVDs, denying sales of R-rated and Unrated DVDs to 75% of the child shoppers.

With regard to M-rated video games, Game Stop rejected an impressive 94% of underage shoppers, while Wal-Mart and Best Buy spurned 80% of them. Some stores had very different results for different media. For example, while Best Buy rejected 80% of underage buyers of video games, it turned away underage shoppers for PAL music only 47% of the time, R-rated movie DVDs only 38% of the time, and Unrated movie DVDs only 17% of the time. Similarly, Target refused to sell M-rated games to underage buyers 71% of the time, but refused sales of PAL music only 40% of the time, R-rated movie DVDs only 35% of the time, and Unrated movie DVDs in only 23% of the cases.

For the complete press release go here.

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Do Something.

Tuesday, May 6th, 2008

Staples, Inc., and Do Something.org’s Do Something 101 have partnered with recording artist Jordin Sparks (American Idol) for a teen-targeted public service announcement effort. The PSAs feature Sparks encouraging teens to get involved with their communities this summer by collecting school supplies, and dropping them off at Staples stores, which will then be distributed to kids in need during back to school season.

More than 11 million kids in the US live below the poverty line and don’t have the basic supplies that they need to succeed. So, let’s Do Something about it!
Led by teens nationwide, Do Something 101 is a campaign to collect new school supplies for kids in need. Drop off new supplies at any Staples store during July and August, and Do Something and Staples will make sure that they’re delivered to people who need them. Start thinking about your summer collection drives and be sure to check back for more details!
Watch the PSA
Watch the Outtakes
11 Facts About US Education
How to Run a Supply Drive
11 Most-Needed Supplies

It’s pretty easy to see that poverty is a cycle that’s hard to break. The donations you collect will help kids who want to learn and can’t afford the basic school supplies they need to succeed.
What is the Poverty Line, anyway? According to the U.S. Census Bureau, it’s a family of four (two adults, two children) that earns less than $19,157. Still, $35,000 is basic-needs budget for a U.S. family of four (two adults, two children), as calculated in An Atlas of Poverty in America.
In 2006, nearly 37 million people Americans lived in poverty; 12.8 million were under the age of 18. In the US, poverty is still tied to race: 33% of black children live below the poverty line while 10% of white children do. School budgets are tied to property taxes. This is why schools in poor neighborhoods get about half as much money per student than schools in affluent neighborhoods.
Three-quarters of the nation’s schools (almost 60,000) report needing repairs, renovations or modernization in order to reach good condition. Not surprisingly, most schools in bad condition are in cities where at least 70% of students are below the poverty line. Urban students are less likely to graduate than their suburban counterparts. In 2004, the overall graduation rate for urban districts was 60.4% compared to 74.9% in suburbs. Graduation rates are also lower among certain groups, particularly ethnic minorities and males. In 2004, the graduation rate among African-Americans was 53.4% compared to 76.2% for whites. In 2004, 17 of the nation’s 50 largest cities had high school graduation rates lower than 50%, with the lowest rates reported in Detroit (24.9%), Indianapolis (30.5%) and Cleveland (34.1%). Children of poor families are up to six times more likely to drop out than wealthy children. Are you inspired to make a difference? Check out our tips for your drive!

11 Most Needed Supplies
Some supplies are definitely in higher demand than others. Here is a list of some supplies you should encourage people to bring to your drive. Remember to only accept new donations.

  • Pens & #2 Pencils
  • 3-Ring Binders
  • Box of Colored Pencils
  • Loose-Leaf & Copy Paper
  • Book Covers
  • Spiral Notebooks
  • Planners
  • Highlighters & Markers
  • Index Cards
  • Folders with Pockets
  • Calculators

How to Run a Supply Drive
Get your friends on board You don’t want to do this alone so recruit all your friends to help you out. Make it fun! Spread the word You need to market your drive! Make posters and flyers with all the details and hang them in local stores, at sports fields and around town. Don’t forget Facebook events and Myspace bulletins!

  • Get attention. Be creative and decorate collection boxes. You can even put the Do Something 101 logo on t-shirts, banners, whatever!
  • Make it easy. People are more likely to help if it’s simple, so go where the people are. Baseball games, the pool, summer camps – you know your community best.
  • Make sure they are new – We all know that having “new” supplies for back to school is important to everyone, so make sure not to accept anything used or damaged.
  • Finishing up – Officially end the drive by letting everyone know how many supplies were collected and give a special thanks to everyone who helped.
  • Tell Do Something about it and you could be featured on the homepage!
  • Dropping them off – Donate the supplies you’ve collected to a Staples store in your area in July and August. Drop off bins will be located near the registers.

DOWNLOADS Supply Drive Poster (blank)Supply Drive Poster Do Something 101 logo

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Sesame Street Love the Earth DVDs – May 13

Monday, May 5th, 2008

A beautiful sunny day sweeps Elmo, Zoe and Baby Bear away on an eye-opening expedition into Bear National Park in Sesame Street: Love The Earth, arriving on DVD exclusively at Wal-Mart on May 13th from Genius Products and Sesame Workshop. Accompanied by their Bear Scout Leader, Papa Bear, the three scouts search for the magnificent Blue-Feathered Swallowing Swallow so that they can earn their Bird-Watching Badges. The elusive swallow continually evades them, as they learn valuable lessons about littering, recycling, re-using and conserving water during their quest.

Teaching budding conservationists the importance of preserving nature’s wonders and how to truly love the earth, Sesame Street: Love The Earth is one of many green-friendly initiatives from Sesame Workshop. In an effort to teach children to love nature, Sesame Street is increasing its environmental messages and materials for kids. Sesame Street: Love The Earth will be available exclusively at Wal-Mart as part of their Earth Month program which highlights products that make a difference for the Earth and our future.

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Fighting Obesity

Saturday, May 3rd, 2008

Since 1980, the number of overweight children has doubled

  • 1/3 of young people in grades 9-12 don’t regularly engage in vigorous physical activity.
  • Out of overweight 5 to 10-year-olds, 61% have one risk factor for heart disease, and 26% have two or more risk factors.
  • Hospital costs related to treating overweight and obese children and adolescents more than tripled from $35 million during 1979-1981 to $127 million during 1997-1999.

KIDS FIRST! sponsor, Qubo and NBC Universal are partnering with the US Department of Health & Human Services, the Ad Council and the US Olympic Committee to introduce a new series of nationwide Public Service Announcements addressing childhood obesity. The PSAs feature young 2008 summer Olympic hopefuls with animated characters from Qubo’s shows, such as Jane and the Dragon and Veggie Tales. Created pro bono by qubo and its programming partners, the PSAs begin airing this week on NBC, ION Television and the Qubo Channel. For more information, visit the Ad Council’s website, Coalition for Healthy Children.

The Coalition for Healthy Children’s goal is to help address the obesity crisis that confronts our nation and its children. Their mission is to provide clear, consistent, research-based messages to children and parents on the importance of practicing a healthier lifestyle and offer them the means to do it.

The Coalition’s members have made a commitment to the promotion of healthy living to our nation’s families and have agreed to incorporate the Coalition’s strategic messages into their marketing materials, which include advertising, packaging, web sites, grassroots programs, in-store promotions and collateral materials. Results of Coalition for Healthy Children consumer research, gathered in partnership with Yankelovich Research, indicates that Americans are confused about what it means to live healthfully and that they don’t know what to do about it. MessagingFighting the childhood obesity epidemic requires communicating directly to children and, just as importantly, to their parents and other adults. The Coalition has crafted messages to these audiences based on five basic communication strategies to promote healthy lifestyles:

  • Physical Activity
  • Food Choices
  • Food Portions
  • Balance between food and activity
  • Role modeling

These specific messages are the results of careful research, made possible by the Robert Wood Johnson Foundation, and are designed to speak to both children and adults in a way that is more likely to resonate and encourage a lifestyle change. Click here to see complete list of messages

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Great Debaters Coming to DVD May 13

Thursday, May 1st, 2008

A controversial figure, challenging the social mores of the time, Professor Melvin Tolson (Washington) used unconventional and ferocious teaching methods to shape a debate team at Wiley College, a small African American university in Texas during the 1930s. Fighting against all odds and paving their way to success, the team reaches a pivotal moment when they are faced with one of their greatest challenges yet, going up against Harvard University’s critically acclaimed national championship debate team.

This inspiring film captures a time in history that is difficult to remember where racism was rampant in our country. Denzel proficiently tackles the story in a compelling fashion with high drama that at times makes you cringe, yet brings a smile to your face at the end. There are some graphic depictions of violence but they are paramount to telling the story and historically accurate.

Two-time Academy Award winner Denzel Washington directs and leads an ensemble cast including Oscar winner Forest Whitaker, Kimberly Elise, Jumee Smollett and up-and-coming actors Nate Parker and Denzel Whitaker. Winner of four NAACP Image Awards including Best Motion Picture, THE GREAT DEBATERS chronicles Professor Melvin B. Tolson, a brilliant and steadfast debate team coach who uses the power of words to shape a group of students from a small African American college into a historically renowned debate team.

THE GREAT DEBATERS garnered numerous awards including a Golden Globe nomination for Best Motion Picture, the African American Film Critics Award for Best Picture, the Stanley Kramer Award and the Freedom of Expression Award.

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Recommended DVD – Pearl Diver – Released April 29

Saturday, April 26th, 2008

Sidney King, the writer/director/producer of “Pearl Diver” graduated in 2000 from Goshen College where he studied German and music performance. In 2001 he wrote, produced, and directed “A Shroud for a Journey,” an award-winning historical documentary about the disappearance of a student from Goshen College. He pursued graduate studies in folklore at the University of North Carolina at Chapel Hill before writing, directing, and producing “Pearl Diver.” “Pearl Diver” won Best Feature and Grand Jury prizes at the East Lansing Film Festival and Indianapolis International Film Festival, Best Narrative Feature at the Winnipeg International Film Festival and is showing now at the KIDS FIRST! Film Festival 2008. The film’s DVD release is handled by our good friends at Monterey Media. I recently had the opportunity to visit with Sidney about his film and his future plans. Allow me to share our conversation with you.
RL. Congratulations on the success of your film, Pearl Diver. You received some very prestigious awards for it and, of course, we’re delighted to be screening it at our KIDS FIRST! Film Festival this quarter. This is your first feature, correct. What does all of this mean to you?

SK. I produced a documentary right out of college but this is my first feature. It’s success is still yet to be seen. The awards are great! The film doesn’t have big name movie stars or the kind of narrative hook that would attract a big distributor. So, that puts it at a definite disadvantage. But, the awards make someone like Monterey Media look at it. The awards are sort of a seal of approval – they make it stand out. They are not cast awards, just icing on the cake. It did win a cash award at Heartland Features – their crystal heart award.

RL. You are a graduate of Goshen College in Goshen, Indiana – right in the midst of Amish country. I love how you portray the Mennonite people in this film – with great sensitivity, etc. How much did your experience there influence this film?

SK. It Influenced me quite a bit. I started an early draft of the script while a student there so a lot of these locations were already in my mind. The characters as well. I’m from a Mennonite background myself. My family is a little more progressive – not quite as plain as the people featured in the film. I guess it makes you more aware, more sensitive to the fact that these are not just simple, plain people. They live complicated lives – not the simple lives that media likes to portray them as. I was trying to go for a nuance that went beyond how they are usually portrayed.

I grew up in North Carolina. There aren’t the sizeable Mennonite communities like Goshen or Pennsylvania but that was my cultural background. The character of Hannah who left the community – I see that happen a lot – where people choose to leave the faith community they grew up in but they still have the values they grew up with.

What’s the difference between Mennonites and Amish?
There’s quite a range, you have the conservative Mennonites who shun technology, ride the horse & buggy. If you get to the more liberal Amish and the conservative Mennonite, there’s less of a distinction. The two women in this story are Mennonites, not Amish. They drive cars and use powered farm machinery. That was an issue. In planning the film, it was walking a fine line to distinguish between them.

RL. I read in your producer’s statement your comments about why you made this film. You tell this story: “I’m taken to a cramped basement apartment in Charlottesville, Virginia, in 1971, a clogged space punctuated by the cries of a newborn and plagued with only occasionally functioning plumbing. Here a young married couple struggles to keep things going, scraping and clawing their way through medical school while raising a child, somehow managing to do both with precious little money. And it’s during a particularly lean holiday season when they find a Christmas dinner, complete with turkey and all the trappings, literally left on their doorstep. Later they will receive an anonymous gift covering their rent for several months. “Who is this story about? How did it affect you?

SK. That was my parents. It was an anecdote. It portrayed the idea of mutual aid and made an impression in me.

RL. And this story inspired you to write the Pearl Diver?

SK. I think so. It was the kind of story that showed the impact that it made on my parents, even years later as part of a faith community where people really try to take care of each other. The part in the movie about trying to cope with the accident, when they collect money at church, exhibits how the community comes together to help each other. Or, when the sister wants to help her sibling. I think the audience who sees this might side too much with the Hannah character. So, I wanted to show the value of the other perspective as well.

RL. Have you had any criticisms of the film that made you rethink it at all?

SK. Yes, I have. There was one reviewer who said this is nothing but conservative propaganda where the religious character is idolized. But, another expressed how insightful it was. It all depends on how you interpret the psychological elements of the film.

RL. Is there anything you would change at all?

SK. There were a couple of storylines that got cut from the film that I hated to see cut. One explained the criminal elements of the community which would have explained where the necklace came from. I’ve gotten some critiques about the ending because the necklace seems to pop out of nowhere and save the day. And, in some ways it’s right. But the story is not really about the necklace or the money. So, I would consider going back and finding a way to make that issue more clear. Although, if I made all those changes it would possibly bring up other stuff. Keeping things in that explained the criminal made it too long.

RL. What will success look like for you in the release of this film? Audience? Money? What’s important to you?

SK. I guess, at this point it’s played in festivals and a few theaters but hasn’t really gotten out to a mass audience. I still hear from people who want to see it but they’re not in a place where it’s been available. There was a small theatrical release and Monterey’s DVD release is on April 8. It’s being broadcast on cable in Canada, but not in US yet. I never thought of the film as geared towards younger audiences. I spoke with one Mom whose daughter was 12-years-old and she really got it. But then, I spoke with a 10-year-old for whom it was too intense.

RL. Many of us have people or experiences in our lives who have profoundly affected them in their careers and personal development. To what do you attribute your success?

SK. Artistically or personally? (both) Personally, I would say a lot of the questions in this film were inspired by a teacher at Goshen College who had this wonderful class about Mennonite or Baptist history. That class brought up a lot of issues that came out in this film. He was also instrumental in the doc I produced in college, “A Shroud for a Journey.” Peter Weir is my absolute favorite filmmakers. He directed “Witness.” There are a lot of filmmakers who present the Amish in a slapstick way but he didn’t.

RL. What advice would you give to producers who are struggling to produce their first independent film? What do you know now that if you had known at the beginning of this journey would have made your path so much easier?

SK. If I had known what I was getting into…Would I have gotten into it? I shot this in 2004 . If I had thought that I’d still be working on it in 2008, would I have started? I had no idea. But, it’s typical. You have to really be prepared for the long haul. The one thing I learned is that you can’t really wait for everything to fall together and be perfect. You have to make a decision at some point that you’re going to do it. You might not have the money you want or the locations you want. Or both. Just do it. Don’t wait for everything to line up just right. So many things can go wrong while you’re trying to plan it. If you let anything stop you – you won’t do it. I would also say to trust the audience. I’ve been so surprised, being with a lot of different audiences. They can be very smart and very perceptive and pick up on little things that you’re trying to do. So many films seem to be dumbed down for the audience. But I’ve been surprised. For example, with the character John, there’s a scene where he’s talking about what to do and I ended up cutting it from the film. But, I was surprised, it’s one thing that the audience talks a lot about. They see his internal struggle. If I was going back, I probably wouldn’t have written that monologue. I would have let the audience see it from his acting. You don’t have to spell everything out. The audience does pick up on subtleties.

RL. What’s next up for you?

SK. Actually, I was thrilled to death. I won a Nicholl Screenwriting Fellowship from the Academy of Motion Picture Arts and Sciences. They give out about five a year. It gives you a lot of exposure in the industry. Since that’s happened, I’ve had a lot of doors opened for me. I’ve got a lot of people interested in my writing. I’ve got two scripts – one is also set in a small mid-western town in Iowa. I’d love to get one of those scripts going. I’d love to get some other producers involved. Producing is a tough, tough road. If I can find some other producers, that would be an answer to my prayers.

To contact the writer/producer, go to his website: pearldivermovie.com

RL. Thanks for taking time to talk with me and to share your insights with KIDS FIRST! News. Best wishes for successful DVD sales and for finding a producer of your new scripts. And congratulations for winning the Nicholl Screenwriting Fellowship. That’s a great feather in your cap.

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