Up to date information about children's entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

Archive for the 'News' Category

World Wildlife Fund & Fox Home Entertainment + Raise Awareness and Mobilize Support for Wild Tiger

Friday, March 8th, 2013

World Wildlife Fund (WWF) and Twentieth Century Fox Home Entertainment announced today a public service announcement (PSA) campaign to raise awareness for wild tiger conservation in conjunction with the home entertainment release of the Academy® Award winning film Life of Pi. Fox Home Entertainment will give a portion of the proceeds from the Life of Pi Blu-ray™ and DVD to WWF’s tiger conservation efforts. The partnership will run from March 12 to June 30, 2013.

Wild tigers face a number of threats, including habitat loss from human activities such as clear cutting for agriculture and road development, climate change and poaching. Every part of the tiger – from whisker to tail – is traded in illegal wildlife markets. Illegal wildlife trade has reached unprecedented levels that WWF has not seen in its 50 year history and is jeopardizing the future for wild tigers on this planet.

“Tigers are the world’s most beloved species, yet they face an uncertain future,” said Barney Long, WWF’s Asian species expert. “With fewer than 3,200 left in the wild, WWF hopes to double the number of tigers by the year 2022. Joining together with Twentieth Century Fox Home Entertainment, we will reach new audiences, educate more people, and build support to secure a future for wild tigers.”

“Life of Pi linked the fates of one boy and one tiger together mesmerizing millions of people around the world,’’ said Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment. “Our partnership with WWF creates new opportunities for us to protect the fates of an entire population of wild tigers, while at the same time celebrating at home the riveting movie experience that took our breath away.’’

“Stories like Life of Pi are inspired by nature and its magnificent wild species,” said Ang Lee, Academy® Award winning Director of the film. “While film has the power to make us believe in the unbelievable and beautifully capture a tiger’s graceful presence, in reality, the tiger’s world is far from magical. Their true story is one of fighting for survival. Losing tigers would be a tragic loss for the arts, which at its core, is about interpreting life in its grandest form. Partnering with WWF allows us to align around a shared passion – ensuring wild tigers have a permanent home so we can all continue to appreciate these animals, not only on the big screen, but in the wild where they will hopefully remain for generations to come.”

Life of Pi follows Pi Patel, a young man on a fateful voyage who, after a spectacular disaster, is marooned on a lifeboat with the only other survivor, a fearsome 450lb Bengal tiger named Richard Parker. Hurtled into an epic journey of adventure and discovery, Pi and his majestic companion make an amazing and unexpected connection.

Visit worldwildlife.org/lifeofpi to learn more.

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Enter IRON MAN 3: INVENTOR and INNOVATOR FAIR – Win a Trip to Hollywood!

Thursday, March 7th, 2013

Calling all aspiring inventors!  It’s time to channel your inner Iron Man/Tony Stark and let your inventing imagination go wild.  Discovery Science Center, Broadcom Foundation and Marvel Studios, along with Visa Signature and the famous El Capitan Theatre in Hollywood, are proud to team up to sponsor a nationwide Marvel’s IRON MAN 3:  INVENTOR and INNOVATOR FAIR in conjunction with the May 3rd release of Marvel’s “Iron Man 3,” starring Robert Downey Jr.

The 12 finalists of the Marvel’s IRON MAN 3: Inventor and InnovatOR Fair will win a trip to Southern California, provided by Visa Signature. The trip includes a behind-the-scenes tour of Disney Studios, a meeting with Disney Imagineers, a trip to Disneyland, a visit to Discovery Science Center, and more!  Inventor and InnovatOR Fair finalists will also have their projects on display at the famous El Capitan Theatre in Hollywood, California, from May 3rd – June 20th.  The competition concludes at the El Capitan Theatre on May 3rd when four Grand Prize winners will accept their awards at a special ceremony, on stage prior to the showing of Marvel’s “Iron Man 3.”

Sixth through ninth-grade girls and boys across the nation are invited to participate, including those who have competed in Broadcom MASTERS®, a program of Society for Science & the Public (SSP).  For more information, rules and how to apply, visit www.discoverycube.org/ironman3.

“Marvel’s Iron Man 3: Inventor and Innovator Fair participants are the next generation of forward thinkers and innovators that will lead us into the future with scientific breakthroughs, engineering feats and technological advances. They are the real-life Tony Starks of tomorrow!” said Mike Pasciullo, Marvel’s SVP, Brand Planning & Communications.

Participating students are being asked to produce innovative, inventive projects based on themes from Marvel’s “Iron Man 3” —science, technology, engineering and math-related concepts and practices. Marvel’s IRON MAN 3: INVENTOR and INNOVATOR FAIR competition is encouraging students to submit projects that align with the National Academy of Engineering’s (NAE) Grand Challenges for Engineering™.

Some of the themes of the NAE Grand Challenges related to Marvel’s “Iron Man 3” are: (1) Develop Carbon Sequestration Methods, including projects involving themes of eco-friendly car development; (2) Engineer Better Medicines, with projects that focus on global disease prevention, limb regeneration and the study of body armor that protects injured body parts such as the heart; (3) Secure Cyberspace, inspiring projects that can lead to the development of new technologies that can redefine innovative security measures; and (4) Engineer the Tools of Scientific Discovery, in fields such as micro-technology, aeronautics or robotics.

About the Movie
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.

Marvel’s “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers. The film releases May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.

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Teens Use Internet To “… Look Things Up”

Tuesday, March 5th, 2013

According to  a new international study by ResearchNow and K&A Brand Research, with respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, teenagers in all four markets enjoy unlimited and unsupervised access to the internet. Respondents reported that they are able to go online as long and as often as they wish, they do not need to ask for parental permission.

62% of the young people surveyed report that they go online every single day. Age does not make a big difference when comparing the amount of time teens spend on the net. There is no sudden explosion in internet use at the age of 16, but rather a gradual increase in the amount of time spent online as children age. Of those who go online several times a day, 11% are 12 years old and 21% are 17 years old. Teenagers in the UK and Poland use the internet 20% more often than their counterparts in Germany and America.

The top reason why teens go online is to find out information, ‘looking up things I don’t know.’ The second most popular activity is finding out about events and what’s happening. Next, young people use the internet to research public transport and window shop. Pnly 35% of teens say they actually purchase items online. After ‘window shopping,’ the most popular activity is playing games.

Top 5 Things Teens Search For Online

Music
Online games
Clothes
Shoes
Books
For more information from ResearchNow, please visit here.

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Five Easy Tips to Motivate Your Child to Read

Tuesday, February 26th, 2013

Read Across America Day on March 1, 2013, is the largest celebration of reading in the country and a reminder that reading never goes out of style. Reading is an adventure that begins early in a child’s life and should extend beyond the classroom.

Hard copy books are now being replaced by reading apps and tablets. The form is changing. E-books and tablets are increasingly popular but the benefit is the same: reading continues to be a source of knowledge, happiness and success in school and life. Reading offers context, exposure to the art of the written word, and increases true learning.
Not sure where to start, or how to get your child involved?

In celebration of the National Education Association’s Read Across America program, Sylvan Learning is offering five simple tips to jump-start reading in your family and inspire children to develop a lifelong friendship with the written word.

Make it A Habit
Depending on your family’s schedule, reading time might be in the morning, afternoon or before bed. Whatever time you choose, stick to it! Consistency is key to building good habits.

Don’t Leave Home Without It
Bring reading tools with you wherever you go. Having a book, e-book or tablet handy at all times will help your child fit in reading at every chance he gets.

Change Screen Time to Reading Time
Prioritize reading as a free-time activity on a tablet instead of playing a video game or watching TV. Download an audio book or a series of e-books for your child’s leisure reading.

Share the Joy of Reading
Reading doesn’t have to be a chore. It can be a fun activity. When children are pressured they may read only to please their parents. It is important to help your child find books at the appropriate reading level on subjects that interest them. Once you find books that can pique your child’s interest, you may find her reading ahead on her own.

Spice It Up
Any subject, no matter how interested your child is in that subject, can begin to feel dry if you focus all of your attention upon it. Offering a variety of texts is especially helpful: read non-fiction, stories, fables, mysteries and also newspapers, e-books and magazines. There are lots of free online reading resources and websites for kids’ book choices.  Book Adventure, for example, has motivated almost two million kids to read for over a decade.

“Encouraging children to read helps transform reading from a chore to a treat. Then, this basic skill becomes a learned behavior and an intellectual habit. Among reading’s benefits, many research studies have found that children who are read to or who read on their own at home do better in school,” says Richard E. Bavaria, Ph.D., senior vice president of education outreach for Sylvan Learning.

To join a Sylvan Learning center for a RAA reading event, please call 1-800-31-SUCCESS, or visit on the web at www.sylvanlearning.com.

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Social Media Just Another Task In The Job Description

Thursday, February 7th, 2013

Sixty-five percent of organizations pile social media on top of other duties, while only 27 percent employ someone who focuses exclusively on social media, a new Ragan/NASDAQ OMX Corporate Solutions survey reveals.

The survey, which aims to uncover the factors impacting how social media teams are structured, found that organizations are cautious about dedicating resources to social media, and add social media to the list of tasks traditionally assigned to communicators.

“They’re doing events, they’re putting out newsletters, they’re writing press releases, and now they’re handed this task of overseeing Twitter accounts, Facebook and Pinterest pages,” says Mark Ragan, CEO of Ragan Communications, of communicators today.

The results of the survey, a joint effort by Ragan Communications and NASDAQ OMX Corporate Solutions, are summarized in a whitepaper that allows organizations to benchmark their social media efforts against organizations of similar size and industry.

This 18-page white paper reveals findings from a survey of more than 2,700 social media professionals. Major Findings in Key Areas include:

65% of respondents do social media on top of their other duties. For those who do social media exclusively, nearly 83% work on teams of three or fewer
69% are dissatisfied or only “somewhat satisfied” with how they measure social media. Only 31% are satisfied or very satisfied. And many say they lack the time to track data or aren’t even sure what to measure
Only 28% saw their budget increase this year, while 69% stayed the same. Prospects were only slightly better for 2013, with 62% of budgets remaining static
Salaries for social media manager or director also showed wide variation, with 21% earning in the $25,000- $35,000 range, and 22% earning from $65,000-$90,000. Five% earn top salaries, which hover above $125,000.
A lot of people are still figuring out social media. Only 13% describe their efforts as advanced. Slightly more than half agreed with the statement, “We keep our heads above water, but not by much.” Another 23% describe themselves as “newbies.”
Facebook is by far the most popular platform, with 91% of respondents maintaining a page there. Twitter follows closely, with 88%, while 69% use LinkedIn
“Ownership” of social media is murky, and the question may even become passé as numerous departments within organizations jump in. 70% of respondents say marketing is involved, with 69% reporting that public relations played a role. Corporate communications trailed, with 49%.

Respondents from for-profit corporations made up 58% of the total. Nonprofits amounted to 24%, while 7% came from government. (About 11% answered “other.”) Organizations of more than 1,000 employees constituted 28% of the total; the vast majority were under 1,000, and 23% worked for organizations employing fewer than 25. Social Media is revolutionizing communications, but an organization not committing additional resources is not alone.

In the era of social media, an education in communications (77%) or public relations (76%) is most highly valued for employment. (Respondents were allowed to click multiple answers). Marketing trailed with 65%. Only 20% felt an English major made a better candidate, compared with 42% for journalism.

The survey revealed that 69% are dissatisfied or only “somewhat satisfied” with how the company measures social media.
Many respondents felt there is no industry-accepted tool to determine the value of social media efforts. They say that they rely on impressions and general feedback. Asked about their social media goals, 87% said to increase brand awareness.

For more about this study and report from Ragan Communications, and access to the Whitepaper, please visit here.

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Valentine’s Day Special Offer from Disney on Princess Apps

Thursday, February 7th, 2013

Disney Publishing Worldwide is offering its Princesses apps today through Friday, 2/15, at a reduced price of $1.99. Included are the following:

Princess Dress-Up: My Sticker Book
Readers help their favorite Disney Princesses prepare for magical moments in this dress-up sticker book. Updated version includes interactive camera feature, plus new outfits, shoes, stories, and Princess Tiana.

Cinderella: Storybook Deluxe
Disney’s Cinderella has enchanted generations with its spellbinding story, charming music, and endearing characters that live in your heart forever. This app includes a full retelling of the film with fresh illustrations, engaging narration, music and sound effects, as well as whimsical interactivity on every page.

Beauty and the Beast: Storybook Deluxe
In this unforgettable story of love and adventure in a magical new format, Belle finds herself in a castle with talking furniture, an enchanted rose and a grumpy beast. Despite an awkward beginning, Belle and the Beast gradually become friends, and Belle learns not to judge a book by its cover.

The Princess and the Frog Read-Along
This fully interactive app includes games, movie clips, coloring pages, and music to sing along! You can even record your own voice reading the story. Tiana, a beautiful Louisiana girl who dreams of owning her own restaurant and Naveen, a spoiled, jazz-loving prince who doesn’t know the meaning of hard work, have nothing in common – until they are magically transformed into frogs.

Princess Royal Party
Welcome to the Magical and Enchanting world of Disney’s Royal Party, just in time for Rapunzel’s own celebration! Disney’s Royal Party includes many fun activities and crafts for hours of fun with your favorite Disney Princesses.

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