Kids Pick the President with Nickelodeon
Nickelodeon jumps into the Presidential campaign for a seventh time with its Kids Pick the President initiative and Nick News with Linda Ellerbee – each providing election-related educational coverage on-air and online. The election coverage all leads up to Nickelodeon’s popular week-long kids’ vote on October 15, 2012. This time around Nickelodeon launches its Kids Pick the President effort with two Nick News specials, the first is Kids Pick the President: The Issues on Monday, September 17, at 8p, followed by Kids Pick the President: The Candidates on Monday, October 15, at 8p. Immediately following the October 15 special, kids will have the opportunity to cast their vote for who they want to be President at www.nick.com/kpp. The site also offers lots of information about the issues and candidates for this election. A series of new spots featuring kids and Nickelodeon stars will roll out on TeenNick at the end of September. The TeenNick’s Make It Count spots, hosted by Nick Cannon, will focus on the power of voting and the importance of civic engagement. New educational spots with kids discussing the candidates and the electoral process will roll out October 7 on Nickelodeon. The winner of the Kids Pick the President vote will be announced on October 22 on Nickelodeon. Nickelodeon’s Kids Pick the President has been a pretty good early predictor of how adults will vote, with kids choosing the same president as adults in five out of six previous presidential elections. More than two million kids cast their votes online in the last election.
