Cynthia Turner Steps Down from Cynopsis Media to become Editor Emeritus
Cynthia Turner, who founded Cynopsis Media 15 years ago as an inter-office memo and has helped shepherd the brand to be the first read of the day among broadcast and cable executives, is stepping down from the company and will become Editor Emeritus of Cynopsis.
Since Turner launched the first edition of Cynopsis in 1997, the brand has become an industry leader, read in every sector of the television industry, from networks to advertising agencies, production companies, local television stations, consumer brands, and has become a standard utilized tool in 160+ colleges across the country. Access Intelligence, an integrated media company, acquired Cynopsis Media in July 2011.
“It’s been a wonderful 15-year ride and am only stepping down now because I am so very confident in Access Intelligence and the Cynopsis Media staff who will continue the business of Cynopsis for its subscribers and clients for many more years to come,” said Turner. “I don’t know what my next adventure will be, but I’m looking forward to it!
Since Access Intelligence acquired Cynopsis Media a year ago, Turner has been working with the team to transfer editorial management of Cynopsis to editor Lisa Ball, and the overall strategic and business management of all Cynopsis properties to Diane Schwartz and her team, including Mike Farina, Vice President of Marketing and Sales, and Trish Pihonak, Director of Content and Operations.
“Cynthia Turner is an icon in the broadcasting market and has built very strong brands and a terrific team to carry the business forward and take it to the next level,” said Denise O’Connor, who joined Cynopsis this month as the Group Publisher.
Turner grew the company from a simple interoffice memo to today’s database of more than 60,000 subscribers covering every state in the US and 57 additional countries. Cynopsis was the first email-delivered news product in the television industry when it launched in 1997. It now includes four email newsletters in addition to the flagship brand covering Sports, Kids, Digital and Classifieds.
“Cynthia will be missed and we wish her great success in her new endeavors,” said Diane Schwartz, senior vice president of Cynopsis and the Media Entertainment Group at Access Intelligence. “She has been instrumental in the past year in working with Access Intelligence management to achieve a smooth transition of duties and thought leadership.
“Cynopsis grew every single year from its inception despite two major economic turndowns,” Turner reflected. “And it has kept its original mission through all these 15 years, no matter what the economy or technology threw at it: providing an early morning daily news edition that is accurate, concise, unbiased, smart and occasionally funny, with the news that our subscribers need to know, and doing this as a text-only edition!”
About Cynopsis and Access Intelligence:
Cynopsis Media publishes the Cynopsis daily covering the latest news in the TV business; Cynopsis Digital, Cynopsis Kids and Cynopsis Sports. It is one of the leading publishers of classified jobs in the TV industry through the Cynopsis Classified Advantage, and its Web site, cynoposis.com, is the business executive’s destination for news, jobs listings and more covering the TV, entertainment, kids and digital markets. Cynopsis also produces highly acclaimed conferences and awards programs. The Cynopsis Sports Awards gala will be held August 9 in New York, and the Cynopsis Digital Measurement Summit will come to Manhattan on Nov. 14. Visit www.cynopsis.com for more information.
Access Intelligence (www.accessintel.com), an integrated media company serving a global audience, delivers award-winning business intelligence to executives in the media, communications, healthcare, aviation, energy, defense and chemical markets through conferences, trade shows, networking events, publications, books and emedia offerings.
