90% of TV Viewing Live Even With DVRs in 44% of Households
According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder and 62% digital cable subscribers now use video-on-demand at least monthly. However, about 90% of all TV viewing in the U.S. is still via live TV, says the report.
Additionally, 73% of all digital cable subscribers have ever used Video on-Demand. Overall, about 62% of digital cable subscribers used on-Demand in the past month.
Additional significant findings show that:
- 80% of DVR owners rate the service 8-10 (with 10 being excellent),
- 62% of cable VOD users rate the service 8-10
- 74% of Premium on-Demand users rate VOD 8-10
- 63% of all Netflix subscribers rate the Watch Instantly feature 10 (on a 1-10 scale with 10 being an extremely important feature or benefit of the Netflix service)
- 20% of Netflix subscribers use Watch Instantly daily, and 57% weekly
- 78% of Watch Instantly users use it to watch movies and TV shows on a TV set
- 86% of Netflix households subscribe to a multi-channel video service, and 43% with a multi-channel video service subscribe to a premium service
These findings are based on a survey of over 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2011: A Nationwide Study on VOD and DVRs.
More information may be found in the LRG PDF file available here.
