KIDS FIRST! News

qubo®, the TV and online entertainment service for children, announced that it has created nutritional guidelines that will dictate advertising decisions on the qubo Channel, as well as on the qubo broadcast programming blocks that air on NBC, ION Television and Telemundo. The effort highlights qubo’s mission of promoting pro-social values including literacy and healthy living. The announcement was made by Kerry Hughes, senior vice president, advertising sales and partnerships for qubo.qubo’s effort marks the latest step in ION Media Networks’ innovative advertising and media initiative to combat childhood obesity announced last summer. Both qubo and ION Life networks are undertaking a series of programs aimed at improving children’s health and reducing the rates of childhood obesity in the U.S. qubo is a member of the Ad Council’s Coalition on Healthy Children while Brandon Burgess, Chairman and CEO of ION Media Networks, which is qubo’s majority shareholder, is actively involved in the FCC’s Task Force on Media & Childhood Obesity.To create these nutritional guidelines, qubo enlisted the help of nationally renowned author and expert on childhood obesity, Goutham Rao, MD, clinical director of the Weight Management and Wellness Center at Children’s Hospital of Pittsburgh of UPMC ( see bio on Dr. Rao below). The guidelines list acceptable nutritional intake limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium.Concerned with the growing trend towards childhood obesity, qubo called for these guidelines to guide on-air and online advertising decisions and to ensure parents that qubo provides a safe environment for children with positive messages about healthy living.“By only accepting advertising from companies that meet this nutritional criteria, we believe that we have set the gold standard for the kids entertainment industry and are helping kids make healthy decisions about what they eat,” said Hughes.”We are committed to combating childhood obesity through all of our networks-analog, digital, on-line and soon, mobile,” said John Lawson, ION Media Networks executive vice president for policy and strategic initiatives. “We hope that qubo’s nutritional guidelines send a strong message to parents, policymakers and our business partners about our dedication to the wellness of America’s kids.”“Reversing the epidemic of childhood obesity will require a major, long-term commitment by parents, teachers, physicians and other health care professionals, political leaders and public policy experts,” said Dr. Rao. “qubo’s guidelines are a great first step in the right direction. Children are bombarded with ads for unhealthy foods. One of the easiest ways to reach the largest number of children and families is to make sure the foods and beverages advertised to children meet basic requirements for good nutrition. It was a privilege to work with qubo in creating these guidelines.”In addition to announcing its new nutritional guidelines, qubo also unveiled this month a series of Public Service Announcements (PSA’s) created in conjunction with the U.S. Department of Health & Human Services (HHS), the Ad Council and the U.S. Olympic Committee designed to promote exercise and healthy eating to children. Featuring several U.S. Olympic hopefuls, as well as qubo’s popular animated characters from VeggieTales, Jane and the Dragon and 3-2-1 Penguins!, the TV spots began airing this month through donated time on the qubo Channel, ION Television and NBC and will be distributed to television stations nationwide by the Ad Council.About qubo:qubo® is a bilingual, multi-platform entertainment destination for children that focuses on literacy, values and healthy lifestyles while celebrating the unlimited possibilities of a child’s imagination. Formed in 2006 by an unprecedented alliance of leading distribution partners and content players in children’s television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media, qubo offers dynamic content in multiple environments. Currently broadcast on NBC Saturday mornings, ION TV network Fridays afternoons and Telemundo weekend mornings (check local listings) qubo also includes a 24/7 qubo Channel and website, www.qubo.com.

PBS KIDS is celebrating the Earth with “PBS KIDS Share the Earth Day,” a special programming and online event on Tuesday, April 22 (check local listings). Curious George, Clifford, Arthur and other favorite PBS KIDS and PBS KIDS GO! characters will explore fun and engaging ways to keep the planet beautiful. PBS Parents will offer an Earth Day expert Q&A with Jamie Durie, host of The Victory Garden, discussing how to introduce gardening concepts to kids and what they can learn by digging in the dirt.On the PBS KIDS preschool block, Miss Lori and Hooper teach kids how to recycle their trash, while new stories from Dot’s Story Factory show how kids at home celebrate the planet. Earth Day-themed episodes from CURIOUS GEORGE, CLIFFORD THE BIG RED DOG, and IT’S A BIG BIG WORLD will air alongside themed music videos from the award-winning kids’ rock band, Milkshake.PBS KIDS GO!, for elementary school kids, celebrates Earth Day with themed programming from ARTHUR, MAYA & MIGUEL, and CYBERCHASE.  Throughout the late afternoon programming block, PBS KIDS GO! presents creative ideas of how kids can take care of the environment by recycling, cleaning up their neighborhoods and more.To help parents connect these lessons back to kids’ daily lives, PBS Parents will recommend ideas, resources and activities for parents to share with their children and encourage them to spend more time exploring nature and take an active role in protecting the planet. New web content on pbskids.org and pbskidsgo.org includes a reduce, reuse and recycling theme for Dot’s Story Factory so kids can tell their own stories about saving the planet; a newly redesigned EekoWorld web site, where kids can build their own creatures and learn the basics of how life survives in different ecosystems; and a sustainability and green living site titled “Meet the Greens.”  The Greens are an environmentally conscious family who explore different methods of saving power and reducing waste in a series of short animated episodes.

The new Super Friends comic book series for DC Comics comes out March 19. The series, written by Dr. Sholly Fisch, is designed for young school-age-kids and is filled with new adventures featuring classic heroes like Superman, Wonder Woman, and Batman in age-appropriate adventures.It contains puzzles, cut-out activities and more — all designed to get kids reading, and inspire kids to be “super friends” to the people around them. More details on this title can be found here.”Super Friends” will be available in comic book stores across the country, or by subscription.The first issue is scheduled to appear on March 20.

“Can we watch this some more? I bet I can make an instrument like that,” my ten-year old enthuses. Super young engineers have “Peep and the Big Wide World,” and now, older engineers have “Design Squad,” thanks to producer Marisa Wolsky and her team. Produced by WGBH , Design Squad is a PBS reality television show where teens between the ages 15 and 19 design whimsical machines in order to win a college scholarship.Although the show highlights teenage kids, it appeals to younger children, also, making the viewing an entertaining and educational family event. “Can I see just one more episode?” asked Hudson, an eight-year-old KIDS FIRST! juror. “I love this show!” He set up his laptop and watched one episode after another in the series online. This is not unusual according to Wolsky. Statistics show that ¼ of their audience watches online.How is this series different from a million other reality shows out there? Well, for one thing, there are no product placement. Parents don’t have to worry about subliminal commercial advertising when their child is watching this show. Also, the kids are competing for an opportunity to go on in life, using their natural smarts and the information they learned on this show.The students on the teams put in a lot of effort to yield great results. Once filming began in the first season, Wolsky found that it was inspiring to see the cast of eight evolve over the season with growth both socially and academically. The winner of Design Squad receives a $10,000 college scholarship provided by the Intel Foundation.One of the biggest hurdles Wolsky and her team had to overcome was creating two-day challenges that had a satisfactory result. Season one taught them about time constraints, which included shopping time and finding challenges that appropriately fit the time frame. They made some slight changes so the teens in season two can focus more on the engineering and creativity. Season two is off to a terrific start with episodes ranging from building furniture with cardboard to building a safe roller coaster in the backyard.Season Two premiers April 2008. Check Design Squad for more details.

Dr. Alice Wilder, co-creator of “Blue’s Clues,” has come up with a new project to help children learn the process of story writing. Think It Ink It Publishing is designed to inspire children of all ages to practice creative writing in a way that entertains, educates, and promotes self-esteem.My 8-year-old is a big-time-writer. The child is constantly coming up with stories. Think It Ink It provides professionally illustrated books give a child the opportunity to write an original story and become a published author. I was curious to see how my son would react since he usually comes up with stories from scratch.A cool feature is a small pack of post it notes with lines that kids can put on each page to write their rough draft so they don’t have to erase on the final copy. My son loves the notes and the pencil which comes with the kit. In fact, he was a bit distressed when he momentarily lost his “special pencil.” He’s still in the process, but is really enjoying the writing process. According to him, “It makes it a lot more easier ‘cuz I thought up the words already after I looked at the pictures.”A neat option is that we can order his story and it will come to us as a regular hardcover book. A great feature.I know some children really have a problem putting a story in order and getting words on a page. I think this is a great tool to get them started so they story development becomes second nature to them and they develop the freedom to write whatever they want without being hampered by fear of structure.Who knows? In a few years we might see some of these kid’s creations in our KIDS FIRST! film festival!