Daniel Robey, Founder and CEO, ThinkJam, Shares His Thoughts on Marketing Entertainment
Enjoy Eshaan M.’s interview with Daniel Robey, Founder and CEO, ThinkJam. Over the last 20 years, Daniel Robey has built and skillfully steered multiple businesses to great success in the entertainment space. As CEO of Think Jam he has created one of the most agile and pioneering marketing firms in the industry, from scratch and without investment. From a two-person startup it has grown into an international award-winning agency, with a formidable workforce of more than 100 people and offices in London and Los Angeles.
Robey’s skill in forging long, successful relationships with some of the biggest companies in the world has been valuable in an industry characterized by its volatility. That resilience is borne out of his commitment to innovation; this in turn has established him as a technological thought leader, with numerous published articles that outline his bold vision for the future. In 2017 he was asked to join the board of BIFA, and he is also a regular judge of Eurobest (part of Cannes Lions) and the Clio Awards.
His natural entrepreneurial skills were honed at Manchester Metropolitan University (1st class honors) and then at Harvard Business School, where he spent three years on the prestigious Owner/President Management program. His commitment to the disruption of marketing practices has seen him invited to participate in numerous panels and events, including the Youth Marketing Conference, where he has sought to instill his passion for digital innovation in a new generation of entrepreneurs.
ThinkJam is an award-winning digital creative and PR agency based in central London, serving clients in the UK, US, and internationally. ThinkJam’s clients include 20th Century Fox, Universal Pictures, Warner Bros., TikTok, HBO, Universal Pictures and Sony Pictures.
Interview by Eshaan M., KIDS FIRST! Film Critic, age 14
