PBS KIDS Tops the Age 2-5 Ratings for February
PBS KIDS is hitting the right note for both kids and their moms, according to the latest Nielsen NPower national program ratings. In February, PBS KIDS‘ weekday block of preschool programming took four of the top spots for kids ages two to five, with “Curious George” at number one, “The Cat in the Hat Knows a Lot about That!” and “Super Why!” tied for second place and “Dinosaur Train” placing fourth. Online viewing was also at a record high; in fact, February marked the first time PBSKIDS.org was the number one kids site for both unique viewers and videos viewed.
Building on February’s momentum, PBS KIDS presented a special “Cat in the Hat-A-Thon” in March in celebration of Dr. Seuss’s 108th birthday, which also scored high ratings: More than 2.2 million kids from age 2 on up to pre-teen 11-year-olds tuned in to PBS stations across the country for a two-hour marathon of the hit program “The Cat in the Hat Knows a Lot about That!” Interest seemed to be running high, as unique visits to “The Cat in the Hat Knows a Lot about That!” website rose 80 percent during the 10-day period leading up to the marathon. Video streams also spiked: From February 21 to March 2, there were more than 12 million video streams for the program online and on the PBS KIDS Video App, available free on iPad, iPhone and iPod touch.
“In addition to our success with the preschool audience, PBS KIDS was also number one among moms in February, with six shows in the top 10. “Curious George,” “Sesame Street,” “Super Why!,” “Thomas & Friends” and “Dinosaur Train” took the top five slots and “The Cat in the Hat Knows a Lot about That!” placed seventh,” says Lesli Rotenberg, senior vice president of Children’s Media at PBS.
The high ratings, online and mobile content usage attest to PBS KIDS’ focus on serving children wherever they live, learn, and play – whether on TV, online, through mobile devices, in the classroom, and with a new line of educational toys. And PBS KIDS also offers a lot of coloring activities parents can download for their child, built around their favorite PBS KIDS series.
Photo: PBS KIDS
