Get Active with “Arthur,” the Beloved Aardvark
This fall, Arthur and his friends are back for a 12th season premiering Monday, October 6, 2008 on PBS KIDS GO! (check local listings). In all-new episodes, Arthur, D.W., Buster, and the whole gang learn the importance of getting out, getting active, and getting involved in their community. New episodes will air Mondays throughout the fall, with five additional episodes premiering in spring 2009.In “Room to Ride” (October 13), Lance Armstrong makes a special trip to Elwood City during an episode about the importance of bike safety and good citizenship. Worried that there aren’t enough safe roads to ride their bikes, Binky and his friends take to the streets to convince residents to vote for new bike lanes. When all hope seems lost, Lance gives Binky support and encouragement to never give up his cause. Boston’s Bike Czar, former Olympic Cyclist Nicole Freedman, lent her expertise developing this episode. Freedman was hired by Boston’s Mayor Thomas Menino in 2007 to help make the city more hospitable to bikes.
“This fall is an especially crucial time for kids to learn the importance of voting and community involvement,” said Executive Producer Pierre Valette. “We’re so happy that Arthur and his friends–with the help of familiar faces like Lance Armstrong–continue to help bring awareness and understanding to kids about what’s going on in their world.”Additional episodes premiering this fall include “The Chronicles of Buster,” where Buster’s obsession with an epic film series on DVD starts to take a toll on his friendship with Arthur; “D.W.’s Stray Netikin,” where D.W. panics after a scary clown virus ruins the Read family computer; and “On this Spot,” where Arthur is thrilled to learn that the legendary Sitting Bull once passed through Elwood City–but wonders how he can get his friends to care more about local history than celebrity sightings.ARTHUR, based on Marc Brown’s best-selling books, is the highest rated weekday children’s series on PBS among children 6-11 (Source: For PBS, NTI Pocketpiece, October 2007-June 2008). ARTHUR has won numerous awards, including the George Foster Peabody Award, a BAFTA and six Daytime Emmys–four for Outstanding Children’s Animated Program. ARTHUR is produced by WGBH Boston and Cookie Jar Entertainment Inc. Executive producers are Pierre Valette (WGBH) and Toper Taylor (Cookie Jar), and Marc Brown (Marc Brown Studios). Directed by Greg Bailey.
