DVDs for the Cure®
For the second straight year, Twentieth Century Fox Home Entertainment (TCFHE) and MGM Home Entertainment (MGMHE) are joining forces with Susan G. Komen for the Cure on a multi-title, *DVDs for the Cure®* promotion to raise awareness for the breast cancer cause. One of the leading organizations in the fight against the disease, Susan G. Komen for the Cure’s promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Timed to hit shelves just before National Breast Cancer Awareness Month in October, the *DVDs For The Cure *promotion features 15 romantic comedies decked in special pink packaging. Each will be available for sale September 23 for $14.98 U.S. “ $16.98 Canada.Following the success of last year’s campaign which sold nearly 400,000 units, TCFHE and MGMHE have pledged to donate fifty cents from the sale of each specially packaged DVD, with a minimum cumulative donation of $100,000, to Susan G. Komen for the Cure. Upon completion of this year’s *DVDs for the Cure* program, TCFHE and MGMHE will have donated a cumulative of $350,000. With an aggressive marketing campaign targeting high-profile outlets including “O, The Oprah Magazine” and “Fitness,” among others, TCFHE and MGMHE hope to exceed last year’s sales, continuing to make *DVDs for the Cure* the divisions’ largest charitable campaign to date.“DVDs For The Cure is a great example of how anyone can easily support the promise to end breast cancer and add hope to many women’s lives,” said Katrina McGhee, vice president of marketing at Komen for the Cure. “Being a part of the breast cancer movement is easy, and there are many ways to get involved. Due to our partnership with Fox Home Entertainment, people can make a contribution by simply purchasing beloved movies.”“We were thrilled at the outpouring of support for last year’s campaign,” stated Steve Feldstein, Senior Vice President of TCFHE. “It’s great that we can provide individuals with the ability to support the fight against breast cancer by doing something so simple – offering them their favorite romantic comedies to watch.”The selection of best-selling DVDs will be available in distinct pink packaging that includes the Susan G. Komen for the Cure logo. This year TCFHE and MGMHE have added five new titles – “Edward Scissorhands,” “The Princess Bride,” “Just My Luck,” “Little Miss Sunshine”and “When Harry Met Sally,” to the 10 returning favorites from last year: “A Walk in the Clouds,” “An Affair to Remember,” “Ever After,” “In Her Shoes,” “Legally Blonde,” “Moulin Rouge,” “Never Been Kissed,” “Say Anything,” “Thelma & Louise” and “There’s Something About Mary.”
